A Story of Web Design
In 2012 MOBLE, Co-Founder Danny Liang and I began talking about the current state of Website Builders and Content Management Systems (CMS) and how they might evolve. We talked about the challenges they faced at the time, a time when we were really only at the dawn of a new technological journey into an all-new mobile world.
Both Danny and I began working on websites and CMS systems in the early days of 2002. So ten years on we were both well-versed on the topic and had built countless websites on countless CMS's and website builders. It's remarkable to think that it was only five years ago, back in 2012, when adaptive design was prevalent with design agencies creating an arduous two-site solution, with one website for mobile and another for desktop. We also witnessed a key trend at this time, of many proprietary Agency CMS's struggling to keep pace with the mobile wave and faced with the decision to either rapidly commit to serious redevelopment or to redefine their processes and move to Open Source technology, such a WordPress or Drupal.
After ten years in the industry, we had a sense that this could be the time to spread our wings and build a new CMS; purposely built for the way that we like to build websites, with new efficiencies that would save production time and allow us more time to be creative.
At the time, we pondered the writings of Luke Wroblewski* and knew that something extraordinary was in store for the mobile web. We began conceptualising how the CMS of the future might look. A CMS of responsive design and a CMS that would one day allow websites to be built by machines.
Inspired by these discussions, MOBLE was born in 2013, we began building the solution that we'd earlier conceptualised, alongside a business model that meant we could rapidly develop like a startup, yet be 100% self-funded, without taking early stage investment.